Summary
A well-established specialty apparel retailer with a strong regional footprint is seeking an experienced Director of Marketing to lead brand strategy and marketing execution. Built on down-to-earth values and a clearly defined, unique style, this brand has earned a loyal following by staying authentic, approachable, and true to its roots while continuing to evolve. This role is responsible for shaping and executing the overall marketing strategy, ensuring all brand, digital, and in-store initiatives reflect a consistent, genuine voice. The Director of Marketing will lead the end-to-end planning and execution of marketing initiatives, balancing creativity with data-driven decision-making and ensuring the brand’s personality comes through clearly at every customer touchpoint. The Director of Marketing owns the development and implementation of integrated marketing and branding strategies designed to grow awareness, engagement, and commercial impact within a multi-channel specialty apparel retail environment. This leader will guide a collaborative marketing team, ensuring strong execution while maintaining a cohesive brand message across digital, social, e-commerce, and physical retail channels.
This is a 5-day-a-week position at the client's Calgary Office.
Description
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Develop and execute marketing strategies aligned with business objectives and regional growth
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Lead brand campaigns from concept through execution, ensuring clarity, consistency, and authenticity
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Oversee in-store marketing initiatives across multiple locations to support a strong customer experience
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Direct the marketing team across planning, creative development, execution, and post-campaign analysis
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Partner on budgeting, forecasting, and tracking of marketing and event spend
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Build and maintain analytics reporting, translating insights into clear recommendations and next steps
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Evolve brand positioning and guidelines while protecting the brand’s down-to-earth tone and unique style
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Monitor consumer trends, seasonal cycles, and market shifts relevant to specialty apparel retail
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Collaborate closely with merchandising, e-commerce, and retail operations to ensure alignment
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Lead, coach, and hold the marketing team accountable for results and execution quality
Requirements
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Proven experience as a Marketing Manager or Director-level role within the apparel industry.
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Minimum 3 years of hands-on Shopify experience
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Strong knowledge of digital marketing platforms, social media, Google Analytics, and CRM systems
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Demonstrated ability to lead teams, manage projects, and make sound decisions
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Specialty or apparel retail experience is strongly preferred
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Strong analytical skills with the ability to refine strategies based on performance data
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Hands-on experience with content creation and brand storytelling
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Proven strength across social media and digital marketing channels
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Clear, practical communicator with strong problem-solving skills
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Customer-first mindset with a results-driven approach to retail marketing
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Relationship-driven leader who works well across teams
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Appreciation for brands built on authenticity, community, and a distinct point of view
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Bachelor’s degree in Marketing, Business, or a related field preferred
Corporate Culture
This role is well suited to a marketing leader who values authenticity over flash, understands specialty retail, and is motivated by building brands with a real point of view and loyal customer base. The organization offers the opportunity to work with a distinctive product assortment, an established regional platform, and a collaborative, down-to-earth team environment where ideas are heard and execution matters.