Summary
Our client is a distinctive, multi-brand jewellery and lifestyle retailer recognized for its elevated aesthetic, thoughtful curation, and commitment to creating an inspiring customer experience. As the brand continues to evolve, they are seeking a talented Creative Director to define and elevate the visual identity, styling direction, and creative expression across all customer touchpoints. This is an exciting opportunity for a highly creative leader who understands the intersection of fashion, jewellery, and storytelling. The ideal candidate will bring a strong point of view, exceptional styling instincts, and the ability to translate brand values into compelling visual experiences across retail, digital, social, and campaign environments. Working closely with the Founder and collaborating across Product, Buying, Marketing, Ecommerce, and Visual Merchandising teams, the Fashion Director will serve as the creative steward of the brand, ensuring every expression reflects a cohesive, aspirational, and contemporary identity.
In this role, you will play a critical role in shaping the future direction of the brand’s creative vision. This hands-on role combines strategic brand leadership with creative execution, requiring someone who can develop big-picture concepts while also being deeply involved in the details of styling, shoots, and visual storytelling. The successful candidate will be a confident creative partner who thrives in an entrepreneurial environment and is energized by building a brand through meaningful, fashion-forward experiences. Salary range: $100K-120K
Description
Brand Vision & Creative Direction
- Partner with the Founder to define, evolve, and protect the brand’s visual identity and creative direction.
- Develop a long-term creative strategy that reflects the brand’s values, craftsmanship, and unique aesthetic.
- Translate fashion, jewellery, and lifestyle trends into relevant and compelling brand expressions.
- Serve as the creative authority for styling and visual decisions, ensuring consistency across all channels.
- Establish seasonal creative direction through mood boards, concepts, and visual storytelling frameworks.
Styling & Visual Execution
- Lead and execute styling direction across campaigns, content shoots, in-store experiences, and digital platforms.
- Manage the creative process from concept development through production, on-set direction, and final approvals.
- Create elevated visual stories that showcase product, craftsmanship, and brand personality.
- Partner with photographers, stylists, creative partners, and internal teams to deliver high-quality content.
Marketing & Content Collaboration
- Collaborate with Marketing to develop campaign concepts, storytelling strategies, and brand moments.
- Provide creative direction across digital, social media, print, and promotional content.
- Support product launches and key brand initiatives through compelling visual narratives.
- Ensure all content reflects a consistent and elevated brand experience.
Cross-Functional Leadership
- Collaborate closely with Product, Buying, Ecommerce, and Visual Merchandising teams to maximize product presentation and storytelling.
- Translate creative vision into actionable plans, timelines, and execution across teams.
- Serve as the connection point between the Founder’s vision, creative execution, and business objectives.
- Identify opportunities to elevate customer experience through thoughtful visual direction.
Brand Growth & Evolution
- Maintain a consistent brand aesthetic across all customer touchpoints and business initiatives.
- Identify opportunities to enhance the brand’s visual presence and market positioning.
- Contribute creative insight that supports brand growth, customer engagement, and long-term relevance.
Requirements
- 5–8 years of experience in fashion, accessories, jewellery, or a related lifestyle industry within a creative direction, fashion direction, or senior styling role.
- Proven experience leading styling and creative direction across campaigns, content production, and retail environments.
- Exceptional creative eye with the ability to translate brand values into compelling visual storytelling.
- Strong understanding of fashion trends, jewellery aesthetics, consumer behaviour, and modern brand expression.
- Experience working with digital content, social media, and contemporary marketing channels.
- Confident collaborator with the ability to work closely with Founders and cross-functional teams.
- Excellent communication skills with the ability to articulate creative concepts and inspire alignment.
- Strong attention to detail with a passion for quality, craftsmanship, and consistency.
- Ability to manage multiple creative projects and priorities in a fast-paced environment.
- A strong portfolio demonstrating brand-building, visual direction, styling, and creative execution.
This is a unique opportunity for a creative leader to shape the future expression of an evolving jewellery brand and make a meaningful impact on how customers experience the brand across every touchpoint.
Corporate Culture
Our client has built a culture rooted in creativity, collaboration, and a genuine passion for product, storytelling, and customer experience. They are a team of entrepreneurial thinkers who value curiosity, strong creative perspectives, and the ability to bring ideas forward. Team members are encouraged to take ownership, challenge the status quo, and play an active role in shaping the evolution of the brand. The environment is fast-paced, dynamic, and highly collaborative, with a strong appreciation for individuals who are adaptable, solutions-oriented, and commercially minded. The successful candidate will thrive where creativity and business strategy intersect, working alongside passionate retail professionals who are committed to building an elevated brand experience through thoughtful styling, visual storytelling, and exceptional attention to detail. This is an opportunity for a creative leader who is inspired by fashion, jewellery, and brand expression, enjoys bringing ideas to life, and wants to make a meaningful impact within a growing multi-brand retail organization.