Leading successfully during major uncertainty
Trust in leadership is the key to surviving and thriving in periods of major uncertainty.
Retailers that continue to find their way through 2020, amid the uncertainty and turmoil of the COVID-19 pandemic have done so, in large part, due to strong leadership. Some retail commodities like luggage and travel accessories or swimwear may have greater challenges simply due a lack of consumer demand. Retailers in others have survived - and in some cases, thrived - by changing product mixes, improving delivery channels and embedding themselves more deeply into their communities.









