Summary
A growing craft beverage producer in one of Alberta’s most distinctive tourism regions is seeking a hands-on Tasting Room leader to oversee its guest-facing operation. This is a unique opportunity for a hospitality, retail, or food and beverage leader who enjoys building memorable guest experiences, developing local relationships, and helping a growing brand expand its reach. Rooted in local history, community, and craft, this organization has created a welcoming destination for visitors and locals alike. The tasting room is at the heart of the business, serving as both a retail environment and an experience-driven hospitality space where guests connect with the product, the story, and the region. You will be responsible for the day-to-day operation of the tasting room, including guest service, sales, staff leadership, merchandising, inventory, reporting, and community engagement. This role is highly hands-on and best suited to someone who is comfortable leading from the floor, building relationships, and taking ownership of both the guest experience and business performance.
Description
- Lead daily tasting room operations, including opening and closing procedures, scheduling, inventory, cash handling, and POS management.
- Deliver warm, engaging, and knowledgeable guest experiences that reflect the brand and its story.
- Train, coach, and motivate a small team to provide consistent, high-quality service.
- Drive sales through elevated hospitality, upselling, merchandising, promotions, and product knowledge.
- Build relationships with local businesses, tourism partners, retailers, resellers, and event organizers.
- Support product launches, seasonal offerings, ticketed events, promotions, and in-store activations.
- Assist with local and regional delivery coordination, retail relationships, and broader sales growth initiatives.
- Ensure compliance with applicable liquor regulations, health and safety standards, and internal policies.
- Support operational administration, including ordering supplies, maintaining required documentation, and assisting with reporting.
- Create a positive, accountable, and fun team environment.
Requirements
- Leadership experience in hospitality, retail, tourism, food and beverage, or a related guest-facing environment.
- Craft distillery, brewery, winery, or beverage alcohol experience would be considered an asset.
- Strong customer service instincts and a genuine passion for creating memorable guest experiences.
- Confidence leading small teams and managing daily operations.
- Sales-minded approach with the ability to engage guests and convert visits into purchases.
- Strong communication, organization, and relationship-building skills.
- Comfort working in a hands-on, entrepreneurial, and community-connected environment.
Corporate Culture
- Competitive compensation and incentive package, based on experience.
- Opportunity to lead a key customer-facing operation within a growing local brand.
- A unique role with autonomy, community impact, and room to grow.
- The chance to live and work in an affordable Alberta community with strong tourism appeal.
- A fun, authentic, and quality-focused environment where craft, hospitality, and local pride come together.