In June, Canada’s hotel industry reported its first 2026 decrease in a major KPI, with Occupancy down 3.5% YoY while ADR was up 5.4% and RevPAR was up 1.6%. And while Vancouver saw the highest ADR ever in Canada as the World Cup visited, it also saw the largest Occupancy decline (down 15.8%), likely due to FIFA’s release of 15,000 rooms back to the market in March.

In foodservice, Statistics Canada reported a continued increase in YoY growth rate, from 3.6% YoY in March to 4.9% in April and now 5.5% in May. Special foodservice continued to lead at 6.4% YoY, with Full-service close behind at 6.3% followed by Limited-service at 4.9% and Drinking Places increasing .6%. However, even with sales increasing, restauranteurs report that the challenges facing profitability remain.

Fortunately, on July 9 the CEO of Hotels Canada reported to the Financial Post that pro-Canada domestic sentiment remains strong, with 90% of Canadians planning a domestic summer trip. A further positive note came from Canada’s job gains in July with 75,000 jobs added in total, driving unemployment to its lowest level in 2 years and delivering above expectations. Employers are hiring, and with 3 months in a row showing movement in the right direction, the labour market seems to be gaining momentum, which bodes well for consumer spending.

It takes Top Talent to create positive outcomes! 

We’ve seen the demand for Top Talent take a turn towards culinary and foodservice related roles, from Executive Chef to QSR unit Manager. Demand for hotel management roles continues, and additional roles from franchise management to marketing continue to open.

Wherever it is you need to build your hospitality team, we can help with unit- and multi-unit management, key support and executive level roles from the Director to C-Suite level in :

• Culinary
• F&B
• Single- and multi-unit management, including Franchise Management
• Marketing and Sales
• Real estate, Facilities and Maintenance Management
• HR, Finance, and other key support areas

Here’s how we can help!
 

This highlight shows more examples of the top performing hospitality professionals we’re connected to. We’ve also included examples where leading hotel and restaurant organizations have turned to us for help finding Top Talent.

To see how we can help you, contact Ian Milford at 604.260.6202 x1, or via email – we’d be happy to chat! 
 

Here are some of the high performing hospitality professionals we’ve connected with – imagine having them on your team …

Head Chef | Upscale Dining (St John’s NL)

In creating refined dining experiences, this Head Chef combines culinary creativity with operational discipline. They develop menus that highlight quality ingredients and thoughtful presentation. Their leadership ensures strong execution and team alignment. By delivering exceptional cuisine, they strengthen both restaurant reputation and guest loyalty. Their work consistently positions the restaurant as a standout dining destination guests are eager to return to. Get more information on this accomplished culinary pacesetter here … 
 

Director of Rooms | Luxury & Full Service Hotels (Toronto)

This polished rooms division leader brings deep experience overseeing front office, housekeeping, guest services, reservations, and overall rooms operations within luxury and full-service hotel environments. They are highly skilled at improving guest satisfaction, strengthening service standards, and developing high-performing teams in complex, high-volume properties. Their leadership is rooted in consistency, accountability, and a genuine passion for hospitality. With a strong understanding of both guest experience and operational efficiency, they are well positioned to support hotels focused on service excellence, brand reputation, and rooms profitability. Get more information on this sophisticated luxury leader here … 

Director of Marketing | Upscale & Fine Dining Group (Vancouver)

While successfully leading marketing initiatives across multiple premium dining concepts, this professional drives brand visibility and engagement. They develop campaigns that align with brand positioning while delivering measurable results. Their experience spans digital, PR, and strategic marketing  partnerships. By elevating brand presence, they have a track record for improving both traffic and revenue growth, and their leadership ensures consistent messaging across all guest touchpoints. Get more information on this proven marketing professional here … 

These are only a few examples of the thousands of hospitality professionals we’re connected to. Click here to find the one you need! 

Here are some of the exciting and challenging searches we’ve worked on for other top performing hotel, resort and restaurant organizations – imagine how we could help you …

Area Manager | Multi-Unit QSR (Vancouver Island)

We were proud to support a growing quick-service restaurant brand with the successful search for an Area Manager to oversee multiple locations across Vancouver Island. Their new Area Manager brings proven multi-unit leadership experience, strong operational discipline, and the ability to support store-level leaders while driving sales, service, profitability, and brand consistency. With a focus on coaching, accountability, guest experience, and operational execution, the successful candidate is already helping strengthen team performance across the region. Our client new has a new practical, people-focused leader who can balance hands-on support with strategic oversight in a fast-paced QSR environment. Get more information on this fast paced and dynamic search here… 
 

Facilities & Maintenance Manager | Tourism Destination (Jasper Region)

This renowned, high-altitude tourism destination in the Jasper region turned to us for help finding an experienced Facilities & Maintenance Manager to oversee critical infrastructure and operational systems in their remote alpine environment. Their new facilities leader needed to combine strong expertise in facilities operations, maintenance planning, and team leadership, with the ability to manage complex systems in rugged and highly seasonal conditions. With a focus on safety, sustainability, and operational reliability, their new Facilities & Maintenance Manager is already helping ensure a seamless experience for both guests and staff while supporting the long-term integrity of this iconic tourism destination. Get more information on this challenging and highly successful search here…
 

General Manager | Luxury Hotel (Toronto)

A leading luxury hotel in Toronto asked for our assistance with finding a General Manager to oversee their full property operations and deliver an exceptional guest experience. This senior hospitality role required a strategic leader with a strong track record in operational excellence, team development, and financial performance. Their new GM would be be responsible for elevating service standards, driving commercial results, and fostering a high-performing culture across all departments. Their goal will be to shape the operations of this flagship property while leaving a lasting impact on both staff and guests. Get more information on this performance-focused search here… 
 

Here at JRoss Hospitality Recruiters :

We have …

• An exclusive focus on hospitality
• An extensive network of top hospitality talent from the single unit operator to CEO levels
• A highly experienced team of recruiters across Canada

We can …

Successfully fill roles in all areas of hotel, resort, restaurant and related organizations from unit- and multi-unit management and key support to the Director and C-Suite levels, including :

• Culinary
• F&B
• Single- and multi-unit management, including Franchise Management
• Marketing and Sales
• Real estate, Facilities and Maintenance Management
• HR, Finance, and other key support areas

We’ve been delivering successfully for Canada’s leading hotel, resort and restaurant organizations since 2002 – let us know how we can help you in 2026!