Summary
A global leader in the bedding industry is seeking an experienced Regional Sales Manager to lead and develop a high-performing, geographically dispersed sales team. With a mission centered on improving sleep experiences worldwide, this organization combines deep manufacturing expertise with innovation to deliver premium products trusted by consumers across North America. This role is responsible for driving regional performance, expanding market share, and strengthening profitability while ensuring exceptional service delivery across both independent and national retail accounts. The successful candidate will bring strong people leadership, strategic planning capability, and a hands-on, results-driven approach to field sales leadership.
Description
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Lead, coach, and motivate a regional sales team to achieve annual sales, profit, and performance objectives
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Drive market share growth through disciplined execution of quarterly and annual regional business plans
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Analyze regional and territory-level performance to identify growth, merchandising, and profitability opportunities
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Build and maintain strong relationships with independent retailers, store managers, and national account leadership
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Conduct regular account reviews to ensure alignment with advertising, merchandising, promotion, and sales training initiatives
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Review and approve pricing, sales catalogues, and incentive programs to maximize brand focus and sales effectiveness
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Manage the regional sales budget, including travel, expenses, advertising, and promotional spend
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Conduct regular field visits to coach, mentor, and assess performance of Territory Sales Managers and Field Sales Consultants
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Identify training needs and deliver ongoing development in product knowledge, business acumen, and consultative selling
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Partner with internal operations and customer service teams to resolve service issues efficiently and cost-effectively
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Provide consistent, timely feedback to support performance improvement and team engagement
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Perform additional duties as required to support regional and organizational objectives
Requirements
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10+ years of progressive experience in sales or marketing within consumer durables or a related industry
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Proven success leading, developing, and training both independent and regional sales teams
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Strong strategic planning skills with the ability to drive sustained growth across varying market conditions
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Excellent written and verbal communication skills; French language capability is considered an asset
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Proficiency in Microsoft Office (Word, Excel, PowerPoint)
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Experience working with CRM platforms; Microsoft Dynamics experience is preferred
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Highly organized with the ability to manage multiple priorities independently
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Entrepreneurial mindset with strong problem-solving and decision-making skills
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Results-oriented leader with a hands-on, roll-up-the-sleeves approach
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Collaborative and influential leader who leads by example and inspires performance
Corporate Culture
This organization offers a progressive, supportive environment where leadership, innovation, and collaboration are valued. You will have the opportunity to make a meaningful impact on a growing region while developing talent and contributing to a globally respected brand.