Summary
This role sits at the intersection of brand, performance, and customer experience within a modern apparel organization. The Senior Digital Marketing Manager will be responsible for translating brand vision into high-performing digital campaigns that drive awareness, engagement, and ecommerce growth across the full customer lifecycle. With direct accountability for digital strategy, channel execution, and team leadership, this role blends big-picture thinking with hands-on oversight. The successful candidate will bring a deep understanding of how apparel customers shop online—from discovery and inspiration through conversion and retention—and know how to connect storytelling, media, and data to deliver results. This is a leadership role for someone who thrives in a fast-moving, seasonal retail environment, enjoys balancing creativity with commercial rigor, and is energized by building and refining programs that scale. Working closely with marketing, ecommerce, merchandising, and analytics partners, the Senior Digital Marketing Manager will play a key role in shaping how the brand shows up digitally, how budgets are invested, and how success is measured. Compensation: $105,000–$115,000 base + bonus
Description
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Partner closely with the Vice President of Marketing to plan and execute a digital marketing strategy aligned with brand and commercial goals
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Collaborate cross-functionally with ecommerce, merchandising, and creative teams to support seasonal launches and ongoing campaigns
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Lead, coach, and develop the Digital Marketing team, driving clarity, accountability, and performance
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Work in close partnership with senior ecommerce leadership to deliver a seamless, end-to-end online customer journey
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Own and manage all digital channels, including paid search, paid social, email and mobile marketing, affiliate programs, programmatic, and connected TV
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Partner with marketing analytics resources to optimize campaigns, measure ROI, and guide investment decisions
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Manage digital budget allocation across channels, ensuring disciplined spend management and performance optimization
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Track results, manage forecasts, and communicate budget recommendations or additional investment needs
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Stay current on digital trends, platforms, and technologies relevant to fashion, apparel, and omnichannel retail
Requirements
What They Bring
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Bachelor’s degree in Marketing or a related field
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8–10+ years of progressive digital marketing experience, ideally within apparel, fashion, or lifestyle retail
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Deep expertise in paid social and performance marketing within an ecommerce context
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Strong understanding of current and emerging digital marketing tools and trends
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Excellent communication, leadership, and stakeholder management skills
Who They Are
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A confident negotiator who enjoys managing agency, platform, and vendor relationships
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A clear communicator who provides thoughtful, actionable feedback while protecting brand integrity
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Proactive, organized, and comfortable operating at pace in a seasonal, deadline-driven environment
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Able to balance multiple priorities while effectively delegating and keeping teams aligned
Corporate Culture
This company offers an innovative and collaborative work environment where professionals are empowered to explore new ideas and drive success. With a strong emphasis on professional growth, employees have access to ongoing training, mentorship programs, and advancement opportunities. The company invests in cutting-edge technology, enabling the team to execute effective marketing campaigns and stay ahead of industry trends. Working here means being part of a supportive network that values diverse perspectives and collective problem-solving.
In addition to a dynamic and impactful work experience, this company prioritizes work-life balance and employee well-being. Flexible work arrangements and comprehensive benefits ensure a supportive environment for both professional and personal growth. With a reputation for quality, integrity, and customer satisfaction, this company offers a stable and reputable workplace where your contributions directly influence growth and success. Join this forward-thinking team dedicated to excellence in digital marketing.