Summary
Our client is an established and growing premium fashion retailer known for its distinctive point of view, strong customer following, and curated mix of luxury and designer products. They are seeking a Social Media & Content Lead to shape how the brand shows up across social and digital channels. This is an opportunity for a creative, commercially minded marketer who understands fashion, luxury, culture, and the importance of compelling visual storytelling. This is a highly hands-on role for someone who enjoys taking an idea from concept through execution. You will plan, create, film, style, edit, write, publish, engage with the community, and analyze performance, while helping elevate the overall social presence of the brand.
The role begins as a six-month contract, with the potential to transition into a permanent, full-time position. As the marketing function evolves, there is also an opportunity to take on broader ownership and leadership responsibilities.
Salary prorated for 6 months based on $60-80K annual compensation.
Description
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Own the social media and content calendar across priority channels, from planning and ideation through production, publishing, and community engagement.
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Create compelling social and short-form video content, including concepts, scripting, filming, styling, editing, copywriting, and posting.
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Build a distinctive and consistent social presence that reflects the quality, personality, and positioning of a premium fashion brand.
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Develop engaging stories around designer product, new arrivals, fashion, retail experiences, events, partnerships, people, and behind-the-scenes moments.
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Identify emerging social trends, formats, creators, and cultural moments that can be translated authentically into relevant brand content.
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Develop and execute social-first marketing initiatives supporting retail, e-commerce, events, seasonal campaigns, and key business priorities.
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Monitor comments, direct messages, and community conversations, helping strengthen customer engagement and brand loyalty.
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Use social and digital analytics to improve reach, engagement, traffic, audience quality, and conversion.
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Collaborate closely with retail, merchandising, e-commerce, public relations, and external partners to ensure a consistent brand experience.
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Coordinate creative resources, production partners, agencies, marketing tools, and relevant budgets as required.
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Stay current on platform changes, new content formats, creator trends, and evolving luxury retail marketing practices.
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Take on broader ownership of marketing initiatives and leadership responsibilities as the role develops.
Requirements
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Marketing and social media experience within fashion, luxury retail, beauty, jewelry, hospitality, lifestyle, or another premium consumer category.
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A strong portfolio of social media, content, and video work demonstrating excellent taste, creativity, and storytelling ability.
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Hands-on experience filming and editing short-form video and creating platform-native content.
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Strong knowledge of Instagram, TikTok, emerging platforms, and current content formats.
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Experience developing content calendars and managing multiple social channels.
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Strong understanding of social and digital analytics with the ability to translate performance data into better creative decisions.
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Excellent writing, communication, organization, and project-management skills.
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A strong eye for visual presentation, styling, and brand consistency.
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An entrepreneurial mindset with the confidence to bring forward new ideas and take ownership of execution.
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The ability to work independently while collaborating effectively across different areas of the business.
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A high standard for detail, discretion, customer experience, and creative quality.
Corporate Culture
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A highly visible role with the opportunity to influence the social and digital direction of an established premium retail brand.
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The creative freedom to develop new ideas, content formats, campaigns, and storytelling approaches.
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The opportunity to work closely with luxury and designer product in a fast-moving retail environment.
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Exposure across social media, e-commerce, merchandising, retail, events, partnerships, and broader marketing initiatives.
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A hands-on role where you can see the direct impact of your ideas and execution.
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A collaborative environment that values creativity, initiative, and fresh thinking.
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A six-month contract with the potential to transition into a permanent, full-time position.
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Meaningful opportunity to grow into broader marketing ownership and leadership as the needs of the business evolve.