Summary
Are you a strategic marketer with a passion for building strong regional brand presence and driving growth? This is your opportunity to play a key role in shaping the success of a beloved Canadian quick-service restaurant chain that’s proudly rooted in communities coast to coast. As Regional Marketing Specialist, you will be responsible for planning, developing, and executing regional marketing initiatives that drive brand awareness, customer trial, and profitability. Your work will directly contribute to both immediate sales success and the long-term growth of the brand in your assigned region. You will also collaborate closely with the National Marketing team to ensure that regional activations align seamlessly with national promotions and brand strategies.
Description
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Serve as the primary marketing contact for your region, supporting franchisees, District Managers, and the Support Centre team.
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Plan and implement localized marketing campaigns that strengthen community engagement, elevate brand visibility, and drive guest traffic.
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Partner with the National Marketing team to roll out national promotions, adapting them to resonate with your regional audience.
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Analyze market trends, consumer insights, and competitive activity to identify opportunities for growth and differentiation.
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Provide franchisees with marketing support, resources, and guidance to ensure consistent execution of the brand promise.
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Collaborate with District Managers and local leadership to develop regional strategies that align with overall business objectives.
Requirements
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3–5 years of marketing experience, ideally within QSR, retail, or franchise-driven environments.
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Strong communication, collaboration, and relationship-building skills, with the ability to work cross-functionally.
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Proven experience in campaign development and execution, with both traditional and digital marketing.
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Analytical mindset with the ability to interpret data and adjust strategies for maximum impact.
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A proactive, hands-on approach, with the creativity to adapt national brand strategies to local markets.
Corporate Culture
This is more than just a job—it’s a chance to be part of a dynamic, entrepreneurial team driving the growth of well-loved Canadian brands. The company fosters a collaborative culture where creativity is valued, ideas are heard, and career growth is actively supported.
You can expect:
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A creative, fast-paced environment where no two days are the same
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Exposure to high-impact national and international campaigns
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The chance to help shape the brand identity of rapidly expanding consumer businesses
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A supportive team of marketing and creative professionals who are passionate about what they do
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Competitive compensation commensurate with experience
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Comprehensive benefits including extended health and dental coverage
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Opportunities for ongoing professional development and training
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Flexible hybrid work structure, with a mix of in-office and remote work
This is an opportunity to do meaningful, brand-defining work in an environment that rewards initiative, innovation, and excellence.