Summary
An iconic, estate-based winery and hospitality destination in British Columbia’s South Okanagan is seeking a Senior Marketing Manager to steward its brand into its next chapter. This is a rare opportunity to lead marketing for a business defined by place, craft, and experience. The Senior Marketing Manager will own the full marketing function, shaping how the brand is experienced by guests, customers, and partners, while honouring a deeply established identity and loyal following. They are looking for a leader who brings fresh strategic perspective, thoughtful creativity, and strong execution — someone who elevates the brand without losing its soul. This position sits at the intersection of brand, hospitality, and commerce. The Senior Marketing Manager will set direction, tell the story, and ensure that every touchpoint — from digital to on-site experience — reflects the essence of the estate. The ideal candidate is both visionary and grounded: confident enough to lead change, and respectful enough to preserve what already resonates. $95,000 to $115,000+
Description
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Define and lead a cohesive, long-term marketing vision that strengthens brand equity and drives growth
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Translate the estate’s story, sense of place, and values into compelling, consistent marketing across all channels
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Develop and execute annual and seasonal marketing plans that support direct-to-consumer, retail, and hospitality experiences
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Oversee digital platforms, content, campaigns, and CRM to deepen engagement and loyalty
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Guide brand expression across on-site, online, and off-site touchpoints to ensure authenticity and excellence
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Use data and insight to refine strategy, measure impact, and continuously improve performance
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Lead agency and partner relationships with clarity, creativity, and accountability
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Collaborate closely with leadership and on-site teams to ensure marketing aligns with the guest journey
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Bring focus, structure, and momentum to the marketing function while nurturing a collaborative culture
Requirements
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7+ years of senior marketing experience within lifestyle, hospitality, food & beverage, wine, or destination-driven brands
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Demonstrated ability to own strategy while remaining deeply involved in execution
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Strong digital fluency paired with brand and storytelling instinct
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Experience managing budgets, agencies, and complex, multi-channel initiatives
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Comfortable operating in a hands-on, entrepreneurial environment
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Post-secondary education in marketing, business, or a related discipline preferred
Who You Are:
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A thoughtful brand steward with a strong sense of integrity
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Collaborative, grounded, and confident without ego
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Energized by place-based brands and experience-led businesses
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Strategic, practical, and deeply accountable
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Motivated by long-term impact rather than short-term hype
Corporate Culture
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The chance to lead and shape an iconic brand at a meaningful point in its evolution
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High visibility and influence across the organization
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A setting where creativity, craft, and experience genuinely matter
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Competitive compensation aligned with experience and scope