Summary
A leading multi-brand quick-service restaurant group is seeking a creative, culturally fluent Social Media Specialist to support two nationally recognized food brands within its portfolio. This role is ideal for someone who loves food, storytelling, and internet culture—and who understands how social media drives brand love, guest engagement, and real business results. Innovation, creativity, and authenticity sit at the heart of this marketing team. The Social Media Specialist plays a key role in shaping brand voice, protecting online reputation, and executing social strategies that support national campaigns, franchise partners, and an exceptional guest experience. The role also offers exposure and growth opportunities in digital advertising and performance marketing, with mentorship from senior leadership. Salary Range: $65,000–$70,000
Description
Content, Community & Channel Ownership
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Create, publish, and optimize engaging content across all major social media platforms.
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Manage and grow online communities through active engagement, moderation, and timely responses to comments and messages.
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Monitor QSR, social, and cultural trends, bringing forward insights and timely content ideas to the marketing team.
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Conduct monthly store visits to stay connected to operations, product knowledge, and regional nuances that inform content and community responses.
Campaigns, Reporting & Performance
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Execute social media campaigns that drive brand awareness, engagement, and sales.
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Monitor performance metrics and produce monthly sentiment and performance reports for marketing leadership.
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Provide post-campaign analysis for national content initiatives and franchisee-funded advertising programs.
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Maintain and update KPIs related to engagement quality, responsiveness, and creative performance.
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Produce monthly competitor and QSR landscape reports.
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Support execution of digital media plans in collaboration with senior marketing leadership.
Digital Advertising & Franchisee Support
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Support Local Store Marketing initiatives by fulfilling franchisee requests for store-specific posts, ads, and content.
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Execute paid social advertising on platforms such as Snapchat and Reddit in alignment with promotional calendars.
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Maintain working knowledge of advertising platforms including Meta, TikTok, Snapchat, and Reddit, or demonstrate a strong willingness to learn.
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Provide franchise partners with clear performance summaries for independently funded advertising campaigns.
TikTok & Creator Partnerships
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Own the TikTok channel end-to-end, including content direction, posting cadence, trend participation, and community engagement.
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Manage relationships with external creators and short-form content partners, including briefing, approvals, asset intake, and performance tracking.
Cross-Functional Collaboration
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Collaborate closely with Marketing, Brand, and Operations teams to ensure alignment across all communications.
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Support cross-functional initiatives such as product launches, merchandise programs, and PR moments.
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Participate in brainstorming sessions and contribute proactive ideas for brand storytelling.
Professional Growth
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Engage in ongoing professional development, training, and learning opportunities to expand digital marketing and performance media expertise.
Requirements
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Minimum 3 years of experience in a formal Social Media, Marketing, or PR role.
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Strong written and verbal communication skills with excellent attention to tone and brand voice.
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Creative, curious, and culturally aware with the ability to think strategically and adapt quickly.
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Highly organized, detail-oriented, and comfortable managing multiple projects in a fast-paced environment.
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Self-starter with strong time management and prioritization skills.
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Confident collaborator who can also work independently.
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Proficient in Microsoft Office (Excel, Word, Outlook).
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Valid provincial driver’s license and ability to travel as required.
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Post-secondary education in Marketing, Public Relations, or a related field, or equivalent relevant experience.
Corporate Culture
This is more than just a job—it’s a chance to be part of a dynamic, entrepreneurial team driving the growth of well-loved Canadian brands. The company fosters a collaborative culture where creativity is valued, ideas are heard, and career growth is actively supported.
You can expect:
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A creative, fast-paced environment where no two days are the same
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Exposure to high-impact national and international campaigns
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The chance to help shape the brand identity of rapidly expanding consumer businesses
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A supportive team of marketing and creative professionals who are passionate about what they do
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Competitive compensation commensurate with experience
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Comprehensive benefits including extended health and dental coverage
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Opportunities for ongoing professional development and training
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Flexible hybrid work structure, with a mix of in-office and remote work
This is an opportunity to do meaningful, brand-defining work in an environment that rewards initiative, innovation, and excellence.